Category: Business
How to Plan a Corporate Video Shoot: A Step-by-Step Guide
A complete step-by-step guide to planning a corporate video shoot. From writing the brief to…
How Long Does Corporate Video Production Take? A Complete Timeline Guide
A complete guide to corporate video production timelines. Learn how long each stage takes, what…
9 Most Effective Types of Corporate Videos
In a world where attention spans are a shrinking and limited resource – corporate videos…
Fresh Look, Fresh Services – Enhancing the Magic of Ivory Media
After months of meticulous work behind the scenes, we’re excited to unveil Ivory Media’s fresh…
How Video Marketing Helps Agriculture Industry and Products
With the development of modern high-tech agriculture, many agribusinesses are turning to online channels to…
Crafting the Perfect Promotional Video for Your Educational Institution
In this digitally dominated age, universities and schools are turning to promotional videos as an…
Law Firm Video Marketing: How to Build Client Trust
According to Wyzowl, over 91% of businesses used video marketing as part of their business…
Corporate Videos: Types, Benefits & Business Impact
Corporate videos are no longer an up-and-coming trend — they’re an essential component of every…
A Step-By-Step Guide to Crafting Engaging Training Videos
Self-teaching through videos is at an all-time high. Whether it’s cooking shows or Photoshop tutorials,…
Tips to Create E-Learning Videos That Engage and Educate
Online learning raises retention rates by 25-60%. What’s more, the overall e-learning market is predicted…
How to Make a Standout Promo Video
If you have an exciting product you know your customers will love, it’s time to…
How to Make Effective Real Estate Videos: Types, Benefits, Tips & Costs
Over 70% of buyers value video tours when house-hunting and around 73% of homeowners would…
Innovative Corporate Video Ideas for Every Occasion
The demand for video content is growing. Wyzowl reports that 91% of consumers want to…
Elevate Your Business With Video Marketing: A Comprehensive Guide
2023 has seen all marketing experts agree on one thing — if you want to…
Choosing a Video Production Partner: Tips & Questions
Ever wondered what sets exceptional video content apart? It’s the attention to detail that experienced…
What Makes a Great Corporate Video? Key Elements You Need
Corporate videos are one of the most powerful mediums businesses can use to market themselves….
How to Make Product Demo Videos That Convert
When you’re trying to sell a product online, pictures and text descriptions can get you…
Corporate Video Trends of 2026 & Beyond
82% of the entire internet traffic comes from video streams and downloads. This means if…
How to Create a Corporate Video: A Step-By-Step Guide for Businesses
In an era where attention spans are shrinking by the day, videos can prove to…
How Long Should a Corporate Video be?
The power of video content takes centre stage when it comes to corporate marketing. Videos…
In-House vs. Outsourcing: Video Production Pros & Cons
What’s the most effective way to supercharge your video marketing strategy? Do you expand your…
Corporate Video Production – Everything You Need To Know
There’s no doubt that corporate videography is a powerful tool for promoting your business. Brands…
How much does video production cost in Australia?
With video’s ability to inform purchase decisions, increase engagement, and spread brand awareness, it’s no…
Taking a Content-First Approach to SEO: What to Consider
Are you struggling to attract traffic to your website? Do you feel like your search…
Your Guide To Setting Effective Video Ad Campaign Goals
As businesses continue to shift towards online marketing, video marketing and advertising has become a…
12 Benefits of Corporate Video Production You Should Not Ignore
In today’s digital world, corporate video production has become an integral marketing tool for companies…
The Rise of Interactive Video and the Best Examples of How It’s Used
It can be difficult to watch horror movies. Not because they are frightening with too…
10 Video Marketing Strategies to Grow Your Business in 2026
It seems people and brands will do just about anything for your attention these days….
5 Video Production Mistakes Businesses Make (And How to Fix Them)
From YouTube ads & personalised video EMDs to Instagram reels and tiktok, no matter where…
6 Video Personalisation Strategies That Actually Work in 2026
You’ve probably heard that it’s more important than ever to have an effective marketing strategy…
From Idea To Viral: How Video Marketing Works
If you really want to present your brand the right way, attract new people, and give…
How Branding Affects Human Psychology
In 2020, we are bombarded by advertisements all the time. You can’t turn on your…
Video Marketing Statistics and Trends Every Business Should Know
What’s the state of video in 2026? When taking a look at the past decade,…
Why Brand Identity Matters More Than You Think
We all understand that having a brand identity is important, as it ensures our customers…
How To Use Conversion-Focused Web Design
There’s currently a global pandemic at our doorstep and everyone is currently socially distancing from…
How the Video Production Industry Has Evolved (And What It Means for Your Business)
Right now it is hard to think beyond the global pandemic that is sweeping the…
How to Build a Brand Development Strategy That Works
Branding is an incredibly powerful tool when it comes to human psychology. That’s why we’ve decided…
How To Make A Good Promotional Video (+5 Things To Consider)
Need a strong video to support a pitch to a client? Want to promote yourself…
3 Golden Tips For Writing A Great Video Script
Everybody is a writer, so why do you need tips for writing a great video…
7 Facts About Online Videos You Need To Know
It’s no secret that we love online video marketing here at Ivory Media. Since we…
What Makes A Viral Video Go Viral?
You’ve probably seen several viral videos while browsing your social media feeds. But what makes…
Why Video Marketing Is the Smartest Investment for Your Business
You’ve probably heard people talk about why video marketing is important. But have you ever wondered…
The Power of Short Videos: Why Less Is More in Video Marketing
Ever been stuck in a meeting where a colleague is rambling on and on and…
How to Nail On Camera Interviews: Tips for Businesses
Make no mistake: interviewing is an art and the best interviewers spend years honing their…
5 Digital Marketing Trends To Watch In 2026
Digital marketing trends change quite frequently. As we approach the end of another year, it’s…