Category: Marketing
Microlearning in Education
Microlearning in education involves breaking information for learning into bite sized pieces of content. Gone…
The Ultimate Guide to Student Recruitment Strategies for Higher Education
Students are the lifeblood of any university, and with increased competition for a limited resource…
Fresh Look, Fresh Services – Enhancing the Magic of Ivory Media
After months of meticulous work behind the scenes, we’re excited to unveil Ivory Media’s fresh…
How Video Marketing Helps Agriculture Industry and Products
With the development of modern high-tech agriculture, many agribusinesses are turning to online channels to…
Crafting the Perfect Promotional Video for Your Educational Institution
In this digitally dominated age, universities and schools are turning to promotional videos as an…
Visualising Trust: Building Client Connections Through Law Firm Video Marketing
According to Wyzowl, over 91% of businesses used video marketing as part of their business…
Corporate Videos: Types, Benefits & Business Impact
Corporate videos are no longer an up-and-coming trend — they’re an essential component of every…
Capturing Trust: Step-By-Step Guide to Crafting Convincing Testimonial Videos
Nine out of ten people trust what a customer says about a business more than…
How to Make a Standout Promo Video
If you have an exciting product you know your customers will love, it’s time to…
How to Make Effective Real Estate Videos: Types, Benefits, Tips & Costs
Over 70% of buyers value video tours when house-hunting and around 73% of homeowners would…
Innovative Corporate Video Ideas for Every Occasion
The demand for video content is growing. Wyzowl reports that 91% of consumers want to…
Elevate Your Business With Video Marketing: A Comprehensive Guide
2023 has seen all marketing experts agree on one thing — if you want to…
Beyond The Lens: What Every Good Corporate Video Should Showcase
Corporate videos are one of the most powerful mediums businesses can use to market themselves….
A Step-By-Step Guide to Making Captivating Product Demo Videos
When you’re trying to sell a product online, pictures and text descriptions can get you…
Taking a Content-First Approach to SEO: What to Consider
Are you struggling to attract traffic to your website? Do you feel like your search…
Your Guide To Setting Effective Video Ad Campaign Goals
As businesses continue to shift towards online marketing, video marketing and advertising has become a…
12 Benefits of Corporate Video Production You Should Not Ignore
In today’s digital world, corporate video production has become an integral marketing tool for companies…
Top Creative Ways to Use Video Content and Boost Your Sales
It’s no secret that video has become the crème de la crème of content marketing….
The Rise of Interactive Video and the Best Examples of How It’s Used
It can be difficult to watch horror movies. Not because they are frightening with too…
Unleash Your Creativity: Video Marketing Strategies in 2023
It seems people and brands will do just about anything for your attention these days….
5 Common Mistakes Businesses Make When Creating Video Content and How to Avoid Them
From YouTube ads & personalised video EMDs to Instagram reels and tiktok, no matter where…
From Idea To Viral: How Video Marketing Works
If you really want to present your brand the right way, attract new people, and give…
How Branding Affects Human Psychology
In 2020, we are bombarded by advertisements all the time. You can’t turn on your…
Why Having A Brand Identity Is Important
We all understand that having a brand identity is important, as it ensures our customers…
Life After COVID-19: How Will The Industry Bounce Back?
Right now it is hard to think beyond the global pandemic that is sweeping the…
Why Having Brand Development Strategy Is Important
Branding is an incredibly powerful tool when it comes to human psychology. That’s why we’ve decided…
How To Make A Good Promotional Video (+5 Things To Consider)
Need a strong video to support a pitch to a client? Want to promote yourself…
7 Facts About Online Videos You Need To Know
It’s no secret that we love online video marketing here at Ivory Media. Since we…
Why Video Marketing Is Important
You’ve probably heard people talk about why video marketing is important. But have you ever wondered…
Why Less Is Usually More In Video Marketing
Ever been stuck in a meeting where a colleague is rambling on and on and…
5 Digital Marketing Trends To Watch In 2016
Digital marketing trends change quite frequently. As we approach the end of another year, it’s…