Category: Video

9 Most Effective Types of Corporate Videos

In a world where attention spans are a shrinking and limited resource – corporate videos…

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How To Make A Training Video

In a world where efficiency rules, and time is a valuable commodity,  training videos are…

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The Ultimate Guide to Student Recruitment Strategies for Higher Education

Students are the lifeblood of any university, and with increased competition for a limited resource…

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Fresh Look, Fresh Services – Enhancing the Magic of Ivory Media

After months of meticulous work behind the scenes, we’re excited to unveil Ivory Media’s fresh…

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How Video Marketing Helps Agriculture Industry and Products

With the development of modern high-tech agriculture, many agribusinesses are turning to online channels to…

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Crafting the Perfect Promotional Video for Your Educational Institution

In this digitally dominated age, universities and schools are turning to promotional videos as an…

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Law Firm Video

Visualising Trust: Building Client Connections Through Law Firm Video Marketing

According to Wyzowl, over 91% of businesses used video marketing as part of their business…

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Corporate video production shoot

Corporate Videos: Types, Benefits & Business Impact

Corporate videos are no longer an up-and-coming trend — they’re an essential component of every…

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Filming Testimonial

Capturing Trust: Step-By-Step Guide to Crafting Convincing Testimonial Videos

Nine out of ten people trust what a customer says about a business more than…

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Video training Videos

A Step-By-Step Guide to Crafting Engaging Training Videos

Self-teaching through videos is at an all-time high. Whether it’s cooking shows or Photoshop tutorials,…

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Tips to Create E-Learning Videos That Engage and Educate

Online learning raises retention rates by 25-60%. What’s more, the overall e-learning market is predicted…

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How to Make a Standout Promo Video

If you have an exciting product you know your customers will love, it’s time to…

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How to Make Effective Real Estate Videos: Types, Benefits, Tips & Costs

Over 70% of buyers value video tours when house-hunting and around 73% of homeowners would…

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Innovative Corporate Video Ideas for Every Occasion

The demand for video content is growing. Wyzowl reports that 91% of consumers want to…

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Video Marketing tools

Elevate Your Business With Video Marketing: A Comprehensive Guide

2023 has seen all marketing experts agree on one thing — if you want to…

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Choosing a Video Production Partner: Tips & Questions

Ever wondered what sets exceptional video content apart? It’s the attention to detail that experienced…

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Beyond the Lens

Beyond The Lens: What Every Good Corporate Video Should Showcase

Corporate videos are one of the most powerful mediums businesses can use to market themselves….

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Shooting a product Video

A Step-By-Step Guide to Making Captivating Product Demo Videos

When you’re trying to sell a product online, pictures and text descriptions can get you…

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Writing a script

Ultimate Guide to Writing Corporate Video Scripts

Video marketing has been on the rise in Australia. Back in 2019, 80% of marketers…

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Trends in video 2023

Corporate Video Trends of 2024 & Beyond

82% of the entire internet traffic comes from video streams and downloads. This means if…

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Blackwood corporate video shoot

How to Create a Corporate Video: A Step-By-Step Guide for Businesses.

In an era where attention spans are shrinking by the day, videos can prove to…

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How Long Should a Corporate Video be?

The power of video content takes centre stage when it comes to corporate marketing. Videos…

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In-House vs. Outsourcing: Video Production Pros & Cons

What’s the most effective way to supercharge your video marketing strategy? Do you expand your…

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Corporate Video Production – Everything You Need To Know

There’s no doubt that corporate videography is a powerful tool for promoting your business. Brands…

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Ivory Media Studio

How much does video production cost in Australia?

With video’s ability to inform purchase decisions, increase engagement, and spread brand awareness, it’s no…

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Cut Through the Noise: Video Production Services for Growth

In an era where digital technology is at the forefront of every aspect of our…

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Cutting Room Faux Pas: Common Video Editing Blunders

Video editing is a complex process that requires a lot of skill and attention to…

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Your Guide To Setting Effective Video Ad Campaign Goals

As businesses continue to shift towards online marketing, video marketing and advertising has become a…

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12 Benefits of Corporate Video Production You Should Not Ignore

In today’s digital world, corporate video production has become an integral marketing tool for companies…

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Top Creative Ways to Use Video Content and Boost Your Sales

It’s no secret that video has become the crème de la crème of content marketing….

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The Rise of Interactive Video and the Best Examples of How It’s Used

It can be difficult to watch horror movies. Not because they are frightening with too…

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Unleash Your Creativity: Video Marketing Strategies in 2023

It seems people and brands will do just about anything for your attention these days….

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5 Common Mistakes Businesses Make When Creating Video Content and How to Avoid Them

From YouTube ads & personalised video EMDs to Instagram reels and tiktok, no matter where…

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Video Personalisation: What is it? 6 Proven Video Personalisation Strategies for 2023

You’ve probably heard that it’s more important than ever to have an effective marketing strategy…

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From Idea To Viral: How Video Marketing Works

If you really want to present your brand the right way, attract new people, and give…

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The State Of Video In 2020

What’s the state of video in 2020? When taking a look at the past decade,…

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Life After COVID-19: How Will The Industry Bounce Back?

Right now it is hard to think beyond the global pandemic that is sweeping the…

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Why Having Brand Development Strategy Is Important

Branding is an incredibly powerful tool when it comes to human psychology. That’s why we’ve decided…

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How To Make A Good Promotional Video (+5 Things To Consider)

Need a strong video to support a pitch to a client? Want to promote yourself…

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3 Golden Tips For Writing A Great Video Script

Everybody is a writer, so why do you need tips for writing a great video…

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7 Facts About Online Videos You Need To Know

It’s no secret that we love online video marketing here at Ivory Media. Since we…

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What Makes A Viral Video Go Viral?

You’ve probably seen several viral videos while browsing your social media feeds. But what makes…

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Why Video Marketing Is Important

You’ve probably heard people talk about why video marketing is important. But have you ever wondered…

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Why Less Is Usually More In Video Marketing

Ever been stuck in a meeting where a colleague is rambling on and on and…

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Interviewing: What You Need To Know

Make no mistake: interviewing is an art and the best interviewers spend years honing their…

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5 Digital Marketing Trends To Watch In 2016

Digital marketing trends change quite frequently. As we approach the end of another year, it’s…

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