Category: Video
How to Brief a Corporate Video Production Company: A Complete Guide
A complete guide to briefing a corporate video production company, covering what to include, what…
AI-Generated Video vs. Professional Video Production: What’s Right for Your Business?
Comparing AI-generated video tools against professional corporate video production. A practical guide to when each…
How AI Is Being Used in Corporate Video Production in 2026
A practical guide to how AI tools are being used in corporate video production in…
How Regional Businesses Use Video to Compete with City Rivals
Regional Australian businesses are using professional video to reach national markets, tell authentic stories, and…
Why Every Business Needs a Company Culture Video
A company culture video showcases your values, people, and workplace to attract top talent and…
Video Marketing for B2B: How to Generate Leads with Video Content
A practical guide to using video marketing for B2B lead generation. Covers video types for…
Why Ivory Media Is Doubling Down on Human Storytelling in the Age of AI
Short answer: Businesses that want authentic, trustworthy corporate video should not hand their creative process…
Short Form Video Marketing: Why Every Business Needs It in 2026
Short-form videos can be an effective tool for any marketer. These videos are designed to…
How Microlearning Videos Are Transforming Education and Training
Microlearning in education involves breaking information for learning into bite sized pieces of content. Gone…
The Ultimate Guide to Student Recruitment Strategies for Higher Education
Students are the lifeblood of any university, and with increased competition for a limited resource…
Fresh Look, Fresh Services – Enhancing the Magic of Ivory Media
After months of meticulous work behind the scenes, we’re excited to unveil Ivory Media’s fresh…
How Video Marketing Helps Agriculture Industry and Products
With the development of modern high-tech agriculture, many agribusinesses are turning to online channels to…
Crafting the Perfect Promotional Video for Your Educational Institution
In this digitally dominated age, universities and schools are turning to promotional videos as an…
Law Firm Video Marketing: How to Build Client Trust
According to Wyzowl, over 91% of businesses used video marketing as part of their business…
Corporate Videos: Types, Benefits & Business Impact
Corporate videos are no longer an up-and-coming trend — they’re an essential component of every…
How to Create Testimonial Videos That Build Trust
Nine out of ten people trust what a customer says about a business more than…
How to Make a Standout Promo Video
If you have an exciting product you know your customers will love, it’s time to…
How to Make Effective Real Estate Videos: Types, Benefits, Tips & Costs
Over 70% of buyers value video tours when house-hunting and around 73% of homeowners would…
Innovative Corporate Video Ideas for Every Occasion
The demand for video content is growing. Wyzowl reports that 91% of consumers want to…
Elevate Your Business With Video Marketing: A Comprehensive Guide
2023 has seen all marketing experts agree on one thing — if you want to…
What Makes a Great Corporate Video? Key Elements You Need
Corporate videos are one of the most powerful mediums businesses can use to market themselves….
How to Make Product Demo Videos That Convert
When you’re trying to sell a product online, pictures and text descriptions can get you…
Taking a Content-First Approach to SEO: What to Consider
Are you struggling to attract traffic to your website? Do you feel like your search…
Your Guide To Setting Effective Video Ad Campaign Goals
As businesses continue to shift towards online marketing, video marketing and advertising has become a…
12 Benefits of Corporate Video Production You Should Not Ignore
In today’s digital world, corporate video production has become an integral marketing tool for companies…
Top Creative Ways to Use Video Content and Boost Your Sales
It’s no secret that video has become the crème de la crème of content marketing….
The Rise of Interactive Video and the Best Examples of How It’s Used
It can be difficult to watch horror movies. Not because they are frightening with too…
10 Video Marketing Strategies to Grow Your Business in 2026
It seems people and brands will do just about anything for your attention these days….
5 Video Production Mistakes Businesses Make (And How to Fix Them)
From YouTube ads & personalised video EMDs to Instagram reels and tiktok, no matter where…
From Idea To Viral: How Video Marketing Works
If you really want to present your brand the right way, attract new people, and give…
How Branding Affects Human Psychology
In 2020, we are bombarded by advertisements all the time. You can’t turn on your…
Why Brand Identity Matters More Than You Think
We all understand that having a brand identity is important, as it ensures our customers…
How the Video Production Industry Has Evolved (And What It Means for Your Business)
Right now it is hard to think beyond the global pandemic that is sweeping the…
How to Build a Brand Development Strategy That Works
Branding is an incredibly powerful tool when it comes to human psychology. That’s why we’ve decided…
How To Make A Good Promotional Video (+5 Things To Consider)
Need a strong video to support a pitch to a client? Want to promote yourself…
7 Facts About Online Videos You Need To Know
It’s no secret that we love online video marketing here at Ivory Media. Since we…
Why Video Marketing Is the Smartest Investment for Your Business
You’ve probably heard people talk about why video marketing is important. But have you ever wondered…
The Power of Short Videos: Why Less Is More in Video Marketing
Ever been stuck in a meeting where a colleague is rambling on and on and…
5 Digital Marketing Trends To Watch In 2026
Digital marketing trends change quite frequently. As we approach the end of another year, it’s…