We do the thinking first.
Strategy before contracts. The plan is built around your business, your offer and your numbers.
Content · Ads · AI
Enrolments up 4% from one campaign. This is the system behind it.
The Organic Content System plans the story, films it on campus, edits it and keeps the content flowing between shoots. Built on hundreds of videos for Australia's number 1 university, run without adding to your team's workload.
HUNDREDS OF VIDEOS FOR AUSTRALIA'S NUMBER 1 UNIVERSITY · MILLIONS OF VIEWS
Watch: how the system works for education teams
The teams who already trust us
The problem
The stories that would move students never get made.
Your team is flat out. Between approvals, intake deadlines and everything already on the list, filming the student who turned their life around or the research changing an industry never makes it to the top.
So prospective students decide where to study on feeds full of everyone else, and the stories that would actually reach them stay stuck inside the institution.
The solution
Two shoot days. Six months of content.
Whether you're driving recruitment or telling authentic student stories, here is the system behind it.
You show up twice.
Two shoot days across six months, one per quarter. The rest happens without you.
We run the rest.
Scripting, filming, editing, posting and management. The full system, handled.
Refundable strategy. No contract.
The first paid step is a $1,500 strategy deposit. Refunded in full if it does not blow you away.
The guarantee
If the strategy does not blow you away, every cent comes back.
We prove the thinking before you commit to anything. Pay $1,500 for the full content strategy and we map your next six months: scripts, themes, shoot direction, posting cadence, the whole system, built around your business and your numbers.
Love it, and we run it as your content team. Do not love it, and the deposit comes back in full. No contract to start. No follow-up sales call. No catch. The risk stays ours, because the work is worth backing.
Built for your sector
We already speak university.
Hundreds of videos delivered inside UNSW and the NSW Department of Education means the hard parts are already solved: brand and governance sign-off, talent consent, stakeholder approvals, filming permissions, accessibility requirements. Your content arrives compliant, not just compelling.
For the Gateway campaign we travelled across NSW into students' homes, schools and communities, telling hardship stories with care and without a single misstep. That is the standard every project gets.
The proof
We lead with proof, not promises.
$10M+
Client revenue influenced
5,000+
Videos delivered
10M+
Views generated
200+
Clients across Australia
Case studies
What it's done for businesses like yours.
Campaign Enrolments up 4% from one campaign
The campaign lifted student enrolments 4% and UNSW hit their enrolment target early.
+4%
Student enrolments
100%
Of target, hit early
Organic content Millions in sales off the back of our content
One reel reached 750,000 views and the content behind it helped drive millions in machinery sales. A four-year partnership and counting.
$Ms
In sales influenced
750K
Views, one reel
Campaign films A direct uplift in sales from two campaigns
Two workwear campaigns, half a million views, and a measurable uplift in direct sales off the back of them.
Sales ↑
Direct uplift
500K
Views
What real execution looks like.
What clients say
Their words, not ours.
“Go to Ivory Media if you have a story worth telling, especially if the stakes are high and the subject matter is meaningful.”
How it works
No mystery. Here's exactly how it goes.
01
Book a free discovery call
Twenty minutes, straight questions. What you sell, who buys it, and whether the system fits your business. No pitch deck.
02
Get the full strategy
If we are the fit, we build your six-month content strategy for a $1,500 deposit. Refunded in full if it does not blow you away. No contract.
03
We run the system
Two shoot days across six months. Scripting, filming, editing, posting and management, handled. You show up twice.
Who is behind it
Steve Makari. On every job, not just the website.
Ivory Media started behind a camera: thousands of shoots across paddocks, factory floors, work sites and campuses, for everyone from local operators to UNSW, CNH Industrial and the NSW Department of Education.
The Organic Content System came from watching what happened after delivery. Films with no system behind them went quiet. The clients who grew were the ones with a strategy, a cadence and someone running it. So that became the product.
The person you meet on the discovery call is the person who builds your strategy, directs your shoots and owns your result, backed by specialist crews per job.
FAQ
Fair questions.
What does the Organic Content System actually include?
Strategy, scripting, filming, editing, posting and management. Two shoot days across six months, one per quarter. You show up twice. We run the rest.
How does the $1,500 strategy work?
After the discovery call, if we are the right fit, we build the full content strategy around your business for a $1,500 deposit. Six months mapped: scripts, themes, shoot direction, posting cadence. If it does not blow you away, every cent comes back. No contract, no follow-up sales call.
How do I know you will actually refund it?
No contract gets signed for the strategy. We invoice it as a deposit and the refund goes back to the original payment method. If it ever became a fight, you would hold the leverage, not us. That is the whole point of doing it this way.
What if I just want the strategy and not the full system?
Some clients do exactly that. Walk away with the strategy and run it yourself. Most continue, because once they have seen the plan they want us to run it. Either outcome is fine.
How long until the strategy is delivered?
Two weeks from the strategy session. You get the full document and a walk-through call before you decide anything further.
How do you handle university approvals and governance?
It is built into the process. After hundreds of videos inside UNSW and the NSW Department of Education, brand sign-off, talent consent, filming permissions and accessibility requirements are handled as part of production, not discovered at the end. Your assets arrive ready to publish.
Do you work with our in-house comms team?
Yes, as an extension of it. Your team keeps brand guardianship and final say. We bring the strategy, crew, production management and editing capacity that internal teams rarely have room for.
Can you find and manage student talent?
Yes. We have recruited, briefed and filmed student talent across years of campus work, including sensitive equity stories filmed in homes, schools and communities across NSW. Consent, care and a professional experience for every student come standard.
Next step
Find out what your best work is really worth.
A twenty-minute discovery call. You'll leave with a clear read on where the growth is stuck, whether we work together or not.
Your $1,500 strategy is refundable in full if it doesn't blow you away. No contract.