Forging a Stronger Brand
Overview
Following the success of the video we did for their Workhorse Wet Weather range of industrial clothing, Blackwoods charged us with providing a similarly dynamic video to showcase their Workhorse Stretch range. This time round they wanted us to film somewhere other than their warehouse, so we put our thinking hardhats on.
Our approach
We really wanted to get a rugged setting to show off the Stretch range, so we were delighted to find that Blackwoods had a great relationship with BlueScope Steel. That opened the door for us to shoot at Port Kembla Steelworks – the same location used by Jimmy Barnes for his iconic “Working Class Man” music video, and the perfect authentic backdrop to showcase the ultra-rugged Workhorse apparel in action.
Overcoming the challenges presented by filming at a live steelmaking production site where safety is paramount (limited crew, location and gear restrictions), we got all the key shots to give the video a suitably gritty presentation.
The outcome
With nearly 320,000 views on YouTube, you could say we made quite an impression. Blackwoods heartily agreed, using the video extensively in their promotions for the Workhorse Stretch range.
Thank you for sending these through the shots look awesome!
Dechlan Mcleod
Blackwoods
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