Insights

Ideas you can use.

Marketing, advertising and AI for businesses that make and grow real things. No fluff.

25 May 2024

After months of meticulous work behind the scenes, we’re excited to unveil Ivory Media’s fresh new brand identity.

22 May 2024

With the development of modern high-tech agriculture, many agribusinesses are turning to online channels to promote their products and servi…

16 May 2024

In this digitally dominated age, universities and schools are turning to promotional videos as an invaluable marketing tool to attract stude…

5 Mar 2024

According to Wyzowl, over 91% of businesses used video marketing as part of their business strategy in 2023. The legal industry, however, la…

28 Feb 2024

Corporate videos are no longer an up-and-coming trend, they’re an essential component of every marketing plan. Statista reports that custome…

21 Feb 2024

Nine out of ten people trust what a customer says about a business more than what a business says about itself. That’s how powerful testimon…

12 Feb 2024

Self-teaching through videos is at an all-time high. Whether it’s cooking shows or Photoshop tutorials, millions of people turn to video to …

5 Feb 2024

Online learning raises retention rates by 25-60%. What’s more, the overall e-learning market is predicted to hit $1 trillion by the end of 2…

30 Jan 2024

If you have an exciting product you know your customers will love, it’s time to start making promo videos. Over 83% of marketers say promo v…

8 Jan 2024

Over 70% of buyers value video tours when house-hunting and around 73% of homeowners would rather do business with a real estate agent who u…

15 Dec 2023

The demand for video content is growing. Wyzowl reports that 91% of consumers want to see more video content from brands and businesses. It …

15 Dec 2023

2023 has seen all marketing experts agree on one thing, if you want to boost engagement and drive traffic to your site, you need to start ma…