12 May 2026
How Much Does Corporate Video Production Cost in Australia? (2026 Pricing Guide)
Corporate video production in Australia costs between $3,000 and $50,000 AUD. This 2026 pricing guide covers every video type, what drives c…
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12 May 2026
How to Brief a Corporate Video Production Company: A Complete Guide
A complete guide to briefing a corporate video production company, covering what to include, what questions to ask, and how to find the righ…
12 May 2026
AI-Generated Video vs. Professional Video Production: What’s Right for Your Business?
Comparing AI-generated video tools against professional corporate video production. A practical guide to when each approach is right, and ho…
12 May 2026
How AI Is Being Used in Corporate Video Production in 2026
A practical guide to how AI tools are being used in corporate video production in 2026, covering scripting and scheduling through to editing…
12 May 2026
Corporate Event Video: How to Capture Your Next Conference
How to capture professional video at your next corporate event. Highlight reels, keynote recordings, interviews, and live streaming that ext…
12 May 2026
Video Production for TAFE and Vocational Training Providers
How TAFE institutes and RTOs use video to boost student enrolment. From course overviews to graduate testimonials, discover the videos vocat…
7 May 2026
Why Construction Companies Need Professional Video Production
Construction companies use professional video for tender submissions, project showcases, recruitment, and stakeholder communication. Here's …
7 May 2026
How Regional Businesses Use Video to Compete with City Rivals
Regional Australian businesses are using professional video to reach national markets, tell authentic stories, and compete with bigger city-…
7 May 2026
Why Every Business Needs a Company Culture Video
A company culture video showcases your values, people, and workplace to attract top talent and build trust. Here's why every business needs …
5 May 2026
Product Demonstration Videos for Industrial Equipment
How industrial companies use product demonstration videos to showcase equipment capabilities, support sales teams, and convert more buyers.
5 May 2026
Video Marketing for B2B: How to Generate Leads with Video Content
A practical guide to using video marketing for B2B lead generation. Covers video types for every funnel stage, lead capture strategies, and …
21 Apr 2026
Why Video Is the Future of Online Learning in Australia
Video-based learning is transforming education in Australia. Discover why universities, TAFEs, and training providers are investing in profe…
21 Apr 2026
Video Production for Agricultural Equipment and Machinery
How agricultural equipment manufacturers, dealers, and hire companies use professional video production to showcase machinery, support sales…
20 Mar 2026
How Universities Use Video to Increase Student Enrolment
Discover how Australian universities use video to attract and enrol more students. From campus tours to testimonials, here are the video typ…
17 Mar 2026
How to Plan a Corporate Video Shoot: A Step-by-Step Guide
A complete step-by-step guide to planning a corporate video shoot. From writing the brief to managing shoot day logistics and post-productio…
17 Mar 2026
Why Ivory Media Is Doubling Down on Human Storytelling in the Age of AI
Short answer: Businesses that want authentic, trustworthy corporate video shouldn't hand their creative process over to AI. The most effecti…
6 Mar 2026
How Long Does Corporate Video Production Take? A Complete Timeline Guide
A complete guide to corporate video production timelines. Learn how long each stage takes, what affects your schedule, and how Sydney busine…
27 June 2025
Short Form Video Marketing: Why Every Business Needs It in 2026
Short-form videos can be an effective tool for any marketer. These videos are designed to be quick and digestible for the modern customer an…
8 May 2025
How To Make A Video Accessible
Video content has become a popular way to deliver information so it's important that videos are accessible to all viewers, including those w…
10 Apr 2025
How Microlearning Videos Are Transforming Education and Training
Microlearning in education involves breaking information for learning into bite sized pieces of content. Gone are the days of lengthy videos…
19 Feb 2025
How to Use Explainer Videos in Education
Educational explainer videos are a powerful tool for businesses to reach their audience as an effective way to explain complex ideas, produc…
3 Jan 2025
9 Most Effective Types of Corporate Videos
In a world where attention spans are a shrinking and limited resource, corporate videos can help to cut through and get your message across.
12 Dec 2024
How To Make A Training Video
In a world where efficiency rules, and time is a valuable commodity, training videos are one of the best ways to provide employees with the…
25 Nov 2024
The Ultimate Guide to Student Recruitment Strategies for Higher Education
Students are the lifeblood of any university, and with increased competition for a limited resource you need smart strategies to attract the…
25 May 2024
Fresh Look, Fresh Services, Enhancing the Magic of Ivory Media
After months of meticulous work behind the scenes, we’re excited to unveil Ivory Media’s fresh new brand identity.
22 May 2024
How Video Marketing Helps Agriculture Industry and Products
With the development of modern high-tech agriculture, many agribusinesses are turning to online channels to promote their products and servi…
16 May 2024
Crafting the Perfect Promotional Video for Your Educational Institution
In this digitally dominated age, universities and schools are turning to promotional videos as an invaluable marketing tool to attract stude…
5 Mar 2024
Law Firm Video Marketing: How to Build Client Trust
According to Wyzowl, over 91% of businesses used video marketing as part of their business strategy in 2023. The legal industry, however, la…
28 Feb 2024
Corporate Videos: Types, Benefits & Business Impact
Corporate videos are no longer an up-and-coming trend, they’re an essential component of every marketing plan. Statista reports that custome…
21 Feb 2024
How to Create Testimonial Videos That Build Trust
Nine out of ten people trust what a customer says about a business more than what a business says about itself. That’s how powerful testimon…
12 Feb 2024
A Step-By-Step Guide to Crafting Engaging Training Videos
Self-teaching through videos is at an all-time high. Whether it’s cooking shows or Photoshop tutorials, millions of people turn to video to …
5 Feb 2024
Tips to Create E-Learning Videos That Engage and Educate
Online learning raises retention rates by 25-60%. What’s more, the overall e-learning market is predicted to hit $1 trillion by the end of 2…
30 Jan 2024
How to Make a Standout Promo Video
If you have an exciting product you know your customers will love, it’s time to start making promo videos. Over 83% of marketers say promo v…
8 Jan 2024
How to Make Effective Real Estate Videos: Types, Benefits, Tips & Costs
Over 70% of buyers value video tours when house-hunting and around 73% of homeowners would rather do business with a real estate agent who u…
15 Dec 2023
Innovative Corporate Video Ideas for Every Occasion
The demand for video content is growing. Wyzowl reports that 91% of consumers want to see more video content from brands and businesses. It …
15 Dec 2023
Grow Your Business With Video Marketing: A Comprehensive Guide
2023 has seen all marketing experts agree on one thing, if you want to boost engagement and drive traffic to your site, you need to start ma…
15 Dec 2023
Choosing a Video Production Partner: Tips & Questions
Ever wondered what sets exceptional video content apart? It’s the attention to detail that experienced production companies pour into their …
21 Nov 2023
What Makes a Great Corporate Video? Key Elements You Need
Corporate videos are one of the most powerful mediums businesses can use to market themselves. According to VidYard, 70% of marketers agree …
21 Nov 2023
How to Make Product Demo Videos That Convert
When you’re trying to sell a product online, pictures and text descriptions can get you only so far. Since you can’t offer prospective custo…
20 Nov 2023
Ultimate Guide to Writing Corporate Video Scripts
Video marketing has been on the rise in Australia. Back in 2019, 80% of marketers reported videos significantly increased the dwell time on …
8 Nov 2023
Corporate Video Trends of 2026 & Beyond
82% of the entire internet traffic comes from video streams and downloads. This means if you publish a video to promote your business, you&#…
7 Nov 2023
How to Create a Corporate Video: A Step-By-Step Guide for Businesses
In an era where attention spans are shrinking by the day, videos can prove to be a dynamic and engaging medium to convey brand information. …
29 Oct 2023
How Long Should a Corporate Video be?
The power of video content takes centre stage when it comes to corporate marketing. Videos have become a cornerstone in effective communicat…
21 Oct 2023
In-House vs. Outsourcing: Video Production Pros & Cons
What’s the most effective way to supercharge your video marketing strategy? Do you expand your internal team and hire skilled video creators…
2 Oct 2023
Corporate Video Production, Everything You Need To Know
There’s no doubt that corporate videography is a powerful tool for promoting your business. Brands today are leveraging its potential to ele…
28 Sept 2023
Ivory Media’s design selected amongst The Best Real Estate Logo Designs in 2023
Our logo for Evolution Real Estate has been recognized by Design Rush as one of the best in 2023. This honour celebrates our creative journe…
25 Sept 2023
How much does video production cost in Australia?
With video’s ability to inform purchase decisions, increase engagement, and spread brand awareness, it’s no wonder that 91% of businesses us…
29 June 2023
Cut Through the Noise: Video Production Services for Growth
In an era where digital technology is at the forefront of every aspect of our lives, videos have emerged as a powerful tool for communicatio…
21 June 2023
7 Video Editing Mistakes That Are Ruining Your Content
Video editing is a complex process that requires a lot of skill and attention to detail. Even with years of experience, it’s easy to m…
14 June 2023
Taking a Content-First Approach to SEO: What to Consider
Are you struggling to attract traffic to your website? Do you feel like your search engine optimisation (SEO) strategy is falling short? If …
7 June 2023
Your Guide To Setting Effective Video Ad Campaign Goals
As businesses continue to shift towards online marketing, video marketing and advertising has become a popular way to attract potential cust…
31 May 2023
12 Benefits of Corporate Video Production You Should Not Ignore
In today’s digital world, corporate video production has become an integral marketing tool for companies of all sizes. It's a really e…
26 May 2023
Top Creative Ways to Use Video Content and Boost Your Sales
It’s no secret that video has become the crème de la crème of content marketing. With a whopping 86% of businesses using video as a ma…
15 May 2023
The Rise of Interactive Video and the Best Examples of How It’s Used
It can be difficult to watch horror movies. Not because they're frightening with too much gore, blood, guts and terrifying monsters. No, it'…
4 May 2023
10 Video Marketing Strategies to Grow Your Business in 2026
It seems people and brands will do just about anything for your attention these days. From controversial campaigns, explosive comments and o…
27 Apr 2023
5 Video Production Mistakes Businesses Make (And How to Fix Them)
From YouTube ads & personalised video EMDs to Instagram reels and tiktok, no matter where you look, video marketing is everywhere and ha…
20 Apr 2023
6 Video Personalisation Strategies That Actually Work in 2026
You’ve probably heard that it’s more important than ever to have an effective marketing strategy for your business. Building an audience, cu…
1 Feb 2023
The State of Video Marketing in 2026: Key Trends and Stats
What’s the state of video in 2026? When taking a look at the past decade, there's no doubt that video content has played a huge role in shap…
1 Feb 2023
Website Redesigning Services: 5 Things To Consider
Why should you consider enlisting website redesign services? Good question. While the products or services a business offers are top priorit…
7 July 2020
4 Website Design Ideas To Inspire Your Own
If you want to establish a serious online presence, then you need to have a stunningly designed website. Your users wouldn’t want it any oth…
2 July 2020
From Idea To Viral: How Video Marketing Works
If you really want to present your brand the right way, attract new people, and give your marketing campaign a much-needed shot in the arm, …
24 June 2020
How Branding Affects Human Psychology
In 2020, we're bombarded by advertisements all the time. You can’t turn on your TV or pick up your phone to look up something without seeing…
17 June 2020
When Should You Redesign Your Website? 5 Signs It’s Time
Why should you consider enlisting website redesign services? Good question. While the products or services a business offers are top priorit…
24 May 2020
Video Marketing Statistics and Trends Every Business Should Know
What’s the state of video in 2026? When taking a look at the past decade, there's no doubt that video content has played a huge role in shap…
20 May 2020
Why Brand Identity Matters More Than You Think
We all understand that having a brand identity is important, as it ensures our customers recognise us and interact. But many businesses mist…
13 May 2020
How To Use Conversion-Focused Web Design
There’s currently a global pandemic at our doorstep and everyone is currently socially distancing from home. Many businesses have been force…
7 May 2020
How the Video Production Industry Has Evolved (And What It Means for Your Business)
Right now it's hard to think beyond the global pandemic that's sweeping the world. With social distancing the new norm, many businesses bein…
31 July 2019
How to Build a Brand Development Strategy That Works
Branding is an incredibly powerful tool when it comes to human psychology. That’s why we’ve decided to explain why brand development strateg…
31 Mar 2019
How To Make A Good Promotional Video (+5 Things To Consider)
Need a strong video to support a pitch to a client? Want to promote yourself for a prospective employment opportunity? Or maybe appeal to a …
6 Dec 2018
3 Golden Tips For Writing A Great Video Script
Everybody is a writer, so why do you need tips for writing a great video script? Sure, while we all have the capacity to write, reality isn'…
30 Apr 2018
7 Facts About Online Videos You Need To Know
It’s no secret that we love online video marketing here at Ivory Media. Since we like to spread the love around, we’ve put together some fac…
28 Feb 2017
What Makes A Viral Video Go Viral?
You’ve probably seen several viral videos while browsing your social media feeds. But what makes a video go viral? What’s the secret ingredi…
8 Nov 2016
Why Video Marketing Is the Smartest Investment for Your Business
You’ve probably heard people talk about why video marketing is important. But have you ever wondered about the deeper reasons? Society as a …
31 July 2016
The Power of Short Videos: Why Less Is More in Video Marketing
Ever been stuck in a meeting where a colleague is rambling on and on and all you can think is: “let me outta here!” Realistically, we know w…
12 Jan 2016
How to Nail On Camera Interviews: Tips for Businesses
Make no mistake: interviewing is an art and the best interviewers spend years honing their skills. Of course, it’s always helpful to have a …
22 Nov 2015
5 Digital Marketing Trends To Watch In 2026
Digital marketing trends change quite frequently. As we approach the end of another year, it’s time for us tech-lovers to jump into our time…