Meta and Google advertising
Campaigns built to reach the buyer who actually specs you in, run and managed for you.
Client Engine™
Turn attention into booked work.
The acquisition backend. Meta and Google advertising, landing pages, email and CRM that make your content pay. It turns views into enquiries, and enquiries into clients.
$10M+ in client revenue influenced · UNSW enrolment target hit early · booked calls, not vanity views
What the campaigns have done
$10M+
In client revenue influenced
4%
Lift in enrolments from one UNSW campaign
Sales
Direct lift from Blackwoods video campaigns
Attention
Pointed at buyers, not dashboards
Sound familiar?
You're getting seen. You're still not getting called.
Maybe the content is finally landing. The views are up, the comments are nice, and yet the calendar isn't filling. Or maybe you have paid for reach before and watched it evaporate, plenty of eyeballs, not one real enquiry. Attention that doesn't turn into work is just noise you paid for.
The gap is the machine underneath. Without ads pointed at the right buyer, a page built to convert, and a follow-up that doesn't leak, even great content stops at the like button.
What's inside
The full path from attention to booked call.
Landing pages that convert
Built on proven anatomy, matched to the ad that sent them, made to capture high-intent traffic.
Email and CRM
Follow-up sequences and pipeline setup so no lead goes cold or falls through.
Tracking and reporting
You see what every dollar did, in plain numbers you can read in a minute.
Creative that already exists
The content from your Content Engine becomes the ads. No scrambling for something to run.
Working together
No mystery. Here's exactly how it goes.
01
A real conversation
A straight discovery call. We work out whether paid acquisition is the right lever right now. If it isn't, we'll say so.
02
The diagnostic
We look at your funnel, your numbers and where enquiries are leaking. You get a clear read on what a campaign could realistically return.
03
The plan
The campaigns that fit, the pages we build, and the payback logic behind the spend. No guesswork, no filler.
04
The work, together
Campaigns live, pages built, follow-up on. Transparent reporting, and an honest word the moment a number needs to move.
What changes
You get a pipeline you can plan around.
- Attention turns into booked calls, not just likes.
- You know your numbers: cost per lead, cost per client, what came back.
- Your best content works twice, as organic and as paid.
- The follow-up runs itself, so leads stop slipping.
- Growth you can plan around, not hope for.
Proof
A 4% lift in enrolments. Target hit early.
UNSW needed a campaign that did more than look good. We built and ran content and advertising aimed squarely at prospective students, in the places they actually decide. The result was a 4% increase in enrolments from a single campaign, and their enrolment target reached ahead of schedule. Blackwoods tells a similar story: two video campaigns, 500,000 views, and a measurable lift in direct sales.
The system
The Client Engine is only as good as what it runs.
Advertising works when there's something worth advertising. That's why the Content Engine™ feeds this one: the content becomes the creative, so the ads carry real substance instead of stock and slogans. The AI Engine™ sits underneath, routing leads and handling the follow-up the moment an enquiry lands, so nothing you paid to win goes cold.
Content earns the attention. Client Engine turns it into work. AI keeps it all moving. Every cycle makes the next cheaper.
What it costs
Priced by scope. From $2,000 a month.
The Client Engine is priced by how much we run and build, from $2,000 per month for management and systems. Ad spend sits separately and stays yours, always in your account and visible to you. After a discovery call you get a proposal with clear pricing and what the campaigns should return. No lock-in surprises.
Fair questions
About the campaigns.
Is my ad spend included in the price?
No, and that's deliberate. Ad spend stays in your own account, under your name, visible to you at all times. You pay us to run the machine, not to mark up your media.
I have been burned by ads before. Why is this different?
Because it isn't ads in isolation. Great creative from the Content Engine, a page built to convert, and follow-up that doesn't leak. Most "ads that failed" were one of those three missing.
Will this get me clients, or just clicks?
Clients. Clicks are a means. We report on cost per lead and cost per client, the numbers that actually matter, not vanity metrics.
What if it doesn't work?
You'll know early. We report honestly and adjust. If we can't move the number that matters, you'll hear it from us before you have to ask.
Do I need the Content Engine first?
Not strictly, but it helps. If you already have strong content, we can run with it. If you do not, the Client Engine tends to underperform, because there's nothing good to put in front of people.
Find out what your best work is really worth.
Strategy-led content, advertising and AI, built to compound.
Book a discovery call