Content Engine™
Site shoots that handle inductions and PPE without fuss. Capability films for BD teams, product content for technical buyers, and recruitment content that shows the real work, because that's what wins the good people.
Industrial
Industrial video production for heavy industry, seen clearly.
Safety gear, machinery, infrastructure: industrial stories are visual by nature. We turn site reality into content that wins tenders and talent.
500,000 views across two Blackwoods campaigns · A measurable lift in direct sales · Shot on real sites, in real PPE
Trusted on site
500,000 views across two video campaigns for Blackwoods, and a measurable lift in direct sales.
Sound familiar?
Complex products, careful buyers, and a hiring market that never sees inside the gate.
Industrial businesses fight on two fronts. The buyers are technical and cautious, comparing complex products on specs most marketing never explains properly. And the workforce problem is worse: the best trades and operators never see inside the gate, so they take the job at whichever company managed to show them what the work actually looks like.
The irony is that industrial work is the most visual story in business. Machinery, scale, precision, people doing difficult things well. Most of the sector just never puts a proper camera on it.
How we help
Site reality, turned into content that wins tenders and talent.
Client Engine™
Campaigns pointed at the two audiences that matter: the buyers and specifiers comparing you against competitors, and the trades and operators you need to hire. Landing pages built for each.
AI Engine™
Enquiries and applications routed and answered fast, so a tender question or a good candidate never sits in an inbox over a weekend.
The work
Two campaigns. 500,000 views. Real sales movement.
Australia’s industrial supply heavyweight needed campaigns that worked as hard as its warehouses do. We produced two video campaigns shot in the real environment, racking, hi-vis and all. They reached 500,000 views and delivered a measurable lift in direct sales.
On location
Straight from our industrial shoots.
Why it matters
Inductions, PPE, live sites. This isn't a studio job.
Industrial shoots run on constraints: site inductions, exclusion zones, PPE requirements, machinery that doesn't stop because a camera turned up. Filming well inside those constraints takes planning, not luck.
We treat site rules as part of the brief, not an obstacle to it. The crews turn up inducted, kitted and briefed, and the footage shows the actual work, which is exactly what buyers and candidates want to see. Then the campaigns put it in front of both.
What clients say
Thank you for sending these through. The shots look awesome.
500,000 views across two campaigns, measurable direct sales lift.
Fair questions
Asked from site.
Our sites have strict induction and safety requirements. Can you work with that?
Yes, routinely. Crews arrive inducted, in the right PPE, briefed on exclusion zones. Site rules are part of the plan, not a surprise on the day.
Can the same content work for both sales and recruitment?
Mostly, yes. The footage that proves capability to a buyer is often the same footage that shows a candidate what the work is really like. We plan shoots to feed both, which is how one filming day earns its keep twice.
Our products are complicated. Can video actually explain them?
Better than anything else can. Showing the product doing its job on a real site beats a spec sheet every time, and it's exactly what 500,000 people watched in the Blackwoods campaigns.
We need content for a tender next month. How fast can you move?
Fast, when it matters. For scale: we delivered a full package for Obex, hero video, three social videos and an image library, in two weeks, all in-house.
What does it cost?
Engagements start from $2,000 a month, priced by which engines run and how hard. After a discovery call you get a proposal with clear pricing and what it should return. No lock-in surprises.
Find out what your best work is really worth.
Strategy-led content, advertising and AI, built to compound.
Book a discovery call