01
Strategy before anything
Nothing gets filmed, posted or spent without a plan tied to what you sell and who buys it. Content without a job to do doesn't get made.
About
The best businesses in this country are the worst at showing it.
Farms, factories, workshops, campuses. Real work, done brilliantly, and almost none of it visible where buyers now look. Ivory Media exists to close that gap.
Why we exist
The gap between how good the work is and how good it looks.
If you work in agriculture, manufacturing, industrial or education, you've probably seen it up close: extraordinary substance, ordinary marketing. Businesses with decades of expertise being outranked, outshouted and out-hired by competitors with half the capability and twice the content.
The industry serving them wasn't built to fix it. Video companies make beautiful things with no plan for what happens next. Ads agencies run campaigns with nothing real to put in them. And almost nobody in either camp will drive three hours to a farm at 5am, or knows how to film a production line without stopping it.
So we built what should have existed all along: one partner that makes the content these sectors can't get anywhere else, then runs the advertising and AI systems that turn it into clients. Serious growth for businesses that do serious work.
Who is behind it
Steve Makari. Strategy first, and on every job.
Ivory Media started behind a camera. Steve built the business on video: thousands of shoots across paddocks, factory floors, work sites and campuses, for everyone from local operators to UNSW, CNH Industrial and the NSW Department of Education.
The turn came from watching what happened after delivery. Beautiful films handed over with no system behind them went quiet. The clients who grew were the ones where the content had a strategy, a distribution plan and a follow-up machine. So the business was rebuilt around that whole system, three engines instead of one camera, with strategy leading everything.
Steve leads that strategy on every engagement. Not a founder name on the website while juniors run the account: the person you meet on the discovery call is the person who builds your plan, directs your shoots and owns your result, backed by specialist crews and systems per job.
How we work
The rules we don't break.
02
Proof over polish
We'd rather show you a number than an award. Every claim on this site sits next to a result or a name, and your reporting works the same way.
03
Your sector, taken seriously
We learn how your buyers actually buy, turn up inducted and in the right boots, and never send city gloss to an audience that can smell it.
04
Honesty, even when it costs us
If we aren't the right fit, we say so on the first call. If a number isn't moving, you hear it from us first. That's what makes the good news believable.
05
Built to compound
We're built for partnerships where every month beats the last, not one-off jobs. Our longest client relationships, four years and counting, are the model, not the exception.
The record
$10M+
Client revenue influenced
5,000+
Videos delivered
10M+
Views generated
200+
Clients across Australia
Trusted by
Find out what your best work is really worth.
Strategy-led content, advertising and AI, built to compound.
Book a discovery call