Content Engine™
Program launches, community campaigns and internal comms, shot and cut for the channels the public actually uses. Accessibility built in from the start: captions, contrast and formats handled as standard, not bolted on at the end.
Government
Government video production for public stories, told properly.
Program launches, community campaigns and internal comms for councils and agencies. On-brief, accessible, cleared, and made to actually land with the public it's for.
$10M+ in client revenue influenced · 5,000+ videos delivered · 10M+ views · 200+ clients across Australia
Working with the public sector
5,000+ videos and 10M+ views across 200+ clients in Australia, much of it for careful, sign-off-heavy organisations. We know how the public sector runs.
Sound familiar?
The message matters, the audience is everyone, and the process is unforgiving.
Government communication is held to a standard nothing else is. Every claim gets checked. Accessibility isn't optional. Sensitive stakeholders and sign-off chains stretch timelines, and the public will happily tell you when something misses. It's tempting to play it safe, and safe government content is the kind nobody watches.
But the job still has to land. A program launch, a community campaign, a behaviour-change message: it only works if real people see it, understand it and act. Cleared and ignored isn't success. It has to be cleared and effective.
How we help
Made for the public, built to clear the process.
Client Engine™
Campaigns aimed at the specific communities a program needs to reach, with the targeting and landing pages to match. Public money spent where it moves the behaviour, not sprayed at everyone.
AI Engine™
Enquiry handling and routing that keeps pace with a public campaign, so questions from the community get answered promptly instead of piling up in an inbox.
The work
Careful, sign-off-heavy work is our normal work.
Years of production for careful, heavily scrutinised organisations: education departments, universities and corporate teams with government-grade approval chains. The message has to reach the community and clear the sign-off before it goes anywhere. The discipline the public sector demands is the discipline we already work to.
On location
Straight from our government shoots.
Why it matters
Accessibility, approvals and public scrutiny aren't edge cases here. They're the brief.
A crew that treats captions, contrast and clear formats as an afterthought will produce content that fails a compliance check or, worse, excludes the people it was meant to reach. And a crew that has never worked through a government sign-off chain will blow the timeline learning it on your project.
We build accessibility and approval time into the plan from the first conversation, because in the public sector they aren't extras. They're the standard. The result is content that clears the process and still does its actual job with the public.
What clients say
5,000+ videos and 10M+ views across 200+ clients, much of it for careful, sign-off-heavy organisations. We know how the public sector runs before you have to explain it.
Fair questions
Asked from the department.
Can you meet accessibility requirements like captions and contrast?
Yes, as standard. Accessibility is planned from the start, not patched at the end: captions, contrast, clear formats and alternatives built into the brief. Public content has to reach everyone, and we build it that way.
Our approval chains are long and involve a lot of stakeholders. Can you handle that?
Routinely. We build approval time into the schedule instead of pretending it won't happen, and we're used to sensitive stakeholders and multiple sign-offs. It's how careful, high-trust work gets done without losing the message.
Are you set up to work with government procurement?
Yes. We handle the paperwork, briefs and processes that come with public sector work, and we deliver on-brief and on-time. We would rather fit your process than ask you to bend it around us.
Public messages have to actually change behaviour, not just tick a box. Can you do that?
That's the point of running the campaigns as well as making the content. Cleared and ignored isn't the goal. We aim the work at the communities that matter and put it where they'll see it, so the message lands and acts.
What does it cost?
Engagements start from $2,000 a month, priced by which engines run and how hard. After a discovery call you get a proposal with clear pricing and what it should return. No lock-in surprises.
Find out what your best work is really worth.
Strategy-led content, advertising and AI, built to compound.
Book a discovery call