An Animated Launch
Overview
We’ve partnered with Service and Creative Skills Australia (SaCSA) on a range of projects like their brand video, which landed beautifully with stakeholders. So when they teamed up with Creative Australia on a national scoping study and needed a launch video fast, we were all in. The brief? Bring the report to life with animation – without sacrificing impact or missing the tight deadline.
Our approach
Starting with a mix of text, live action footage and the report itself, we quickly developed a concept that would tie it all together. We proposed a suite of animated branding elements that would flow through the piece, creating cohesion while giving equal spotlight to both organisations. Nailing that visual balance was critical – it had to feel like a true joint effort.
With our concept locked in and style frames approved, we jumped straight into animation, sourcing complementary footage and a music track that struck the right tone.
The outcome
Even with a late curveball and a pivot in direction, the video was delivered right on time – and rolled out immediately across SaCSA’s communication channels. Feedback was swift and overwhelmingly positive, proving once again that great work (and a solid plan) can thrive under pressure.
Feeling inspired?
Contact Ivory Media to discuss a project like this.
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