A written definition of qualified
Before we start, we agree what a qualified lead is for your business. Everything is measured against it.
Lead generation agency
Lead generation that fills your calendar with the right jobs.
More leads is easy. Better leads for less is the job. We agree what a qualified lead means for you, then build the content, ads and follow-up to bring them in.
$10M+ in client revenue influenced · 100+ clients across Australia · every lead texted within 5 minutes
What the work has done
4%
Increase in UNSW Gateway Program enrolment
$10M+
In client revenue influenced
610K
Views across two Blackwoods campaign videos
751K
Views on one Case IH reel for CNH Industrial
Sound familiar?
Plenty of leads. Not enough of the right ones.
The forms come in. Some are tyre kickers, some are the wrong size job, some never answer the phone. Your team burns hours chasing them, and the cost per lead looks fine on paper while the cost per real client keeps climbing.
Most lead generation is measured on volume, so that's what you get. We measure on qualified leads, agreed with you in writing, and we put our fee behind it.
What's inside
The whole system, run by one team.
Research and a monthly plan
Your buyers, your competitors and your last 90 days of numbers, then a plan to beat them.
Real video, carousels and statics
We script and film your work and your people, and every video also becomes a carousel and a static.
Meta ads, tested properly
Every ad runs with three different openings, so we find what brings in the right buyer and cut what doesn't.
Lead follow-up within 5 minutes
Every new lead gets a text within 5 minutes, so you reach them while they are still deciding.
Reporting on qualified leads
Cost per lead and cost per qualified lead, in plain numbers. Weekly on our bigger plans.
Working together
Here's exactly how it goes.
01
A growth call
We look at your last 90 days: leads, spend and how many became clients. If we can't beat it, we'll tell you.
02
Your strategy, in a week
We present your strategy within a week of starting. If you don't love it, you get a full refund.
03
Film, launch, follow up
We shoot the first round of content, launch the ads and switch on the 5-minute follow-up from day one.
04
Measure against qualified
Every week we track cost per qualified lead against your last 90 days, and keep what works.
What changes
Fewer dead ends. More jobs you want.
- Leads judged on your definition of qualified, not on volume.
- A lower cost per qualified lead than your last 90 days, or our fee stops.
- Every lead contacted within 5 minutes.
- Real content in your ads, from your work and your people.
- One team accountable for the whole result.
Proof
A 4% increase in enrolment. Target hit early.
UNSW needed more of the right students, not more clicks. We built and ran content and advertising aimed at prospective students, and Gateway Program enrolment rose 4%, with the target reached ahead of schedule. Blackwoods saw a direct lift in sales from two campaign videos that reached 610,000 views combined.
The promise
Better qualified leads for less in 90 days, or our fee stops.
We agree in writing what a qualified lead means for you. If your cost per qualified lead isn't lower than your last 90 days, you stop paying us until it is. That applies on our Growth and Scale plans.
And on every plan: if you don't love the strategy we present in your first week, you get a full refund.
What it costs
Three plans, set by how often we film.
Plans run from a shoot every quarter to a shoot every month. We take you through the plans and pricing on the growth call. Ad spend is separate and paid by you straight to Meta, in your own account. There's a 3-month minimum to cover setup, strategy, the first shoot and launch, then it's month to month.
Fair questions
About lead generation with us.
What counts as a qualified lead?
Whatever we agree with you in writing before we start, based on the jobs you actually want. It's the number the 90-day promise is measured on.
What if the leads do not get cheaper?
On our Growth and Scale plans, if your cost per qualified lead isn't lower than your last 90 days, you stop paying us until it is.
Who is this for?
Established service businesses with a team, already running ads. If you're a solo operator or just starting out, we're not the right fit.
Is ad spend included?
No. Ad spend is paid by you straight to Meta, in your own ad account.
How fast do leads get followed up?
Every new lead gets a text within 5 minutes of coming in.
Find out what your best work is really worth.
Strategy-led content, advertising and AI, built to compound.
Get in touch