Research and a monthly plan
Your buyers, your competitors and your numbers first. Then a plan for what we film, what we test and what we spend.
Meta ads and video
Meta ads that bring in better leads, for less.
Most Meta ads fail on the creative, not the targeting. We plan it, film it, test it, run it and follow up every lead, so one team owns the whole result.
$10M+ in client revenue influenced · 100+ clients across Australia · every lead texted within 5 minutes
What the work has done
4%
Increase in UNSW Gateway Program enrolment
610K
Views across two Blackwoods campaign videos
751K
Views on one Case IH reel for CNH Industrial
$10M+
In client revenue influenced
Sound familiar?
You're already running ads. The leads just aren't good enough.
The spend goes out every month. Some leads come in. Half of them never pick up, and the ones that do aren't the jobs you want. You've tried new targeting, a new agency, a new offer. The cost per lead keeps creeping up.
It's usually not the targeting. It's the ads. Stock footage and a logo don't stop a serious buyer mid-scroll, and the ad testing never gets past one or two versions because there's nothing new to test. Then the leads that do come in wait hours for a reply.
What's inside
One team, from the first shoot to the booked call.
Scripts and filming
We write it and shoot it on your site, with your people. Real work your buyers recognise, not stock.
Editing and repurposing
Every video also becomes a carousel and a static, so one shoot feeds weeks of ads and posts.
Ad testing, 3 openings per ad
Every ad runs with three different openings, so we find what stops your buyer fast and cut what doesn't.
Running your Meta ads
Campaigns built, launched and managed for you. Your ad account stays yours.
Lead follow-up within 5 minutes
Every new lead gets a text within 5 minutes, while they still remember filling in the form.
Reporting you can read
Cost per lead and cost per qualified lead, in plain numbers. Weekly on our bigger plans.
Working together
Here's exactly how it goes.
01
A growth call
We look at your current ads, leads and numbers. If Meta ads aren't the right lever for you right now, we'll tell you.
02
Your strategy, in a week
We present your strategy within a week of starting. If you don't love it, you get a full refund.
03
First shoot and launch
We film, edit and launch the first round of ads, with the follow-up switched on from day one.
04
Test, cut, scale
We keep what works, cut what doesn't and film fresh creative on a set rhythm so the ads never go stale.
What changes
Leads you actually want to call back.
- A lower cost per qualified lead, measured against your last 90 days.
- Fresh, real creative on a set rhythm, so ads stop going stale.
- Every lead contacted within 5 minutes, not the next morning.
- One team accountable for the creative, the ads and the follow-up.
- Numbers you can read in a minute, not a 30-page report.
Proof
A 4% increase in enrolment. Target hit early.
UNSW needed a campaign that did more than look good. We built and ran content and advertising aimed at prospective students, and Gateway Program enrolment rose 4%, with the target reached ahead of schedule. For Blackwoods, two campaign videos reached 610,000 views combined. Princeton Health told us sales grew year on year after we took over their content.
The promise
Better qualified leads for less in 90 days, or our fee stops.
Before we start, we agree in writing what a qualified lead means for your business. If your cost per qualified lead isn't lower than your last 90 days, you stop paying us until it is. That applies on our Growth and Scale plans.
And on every plan: if you don't love the strategy we present in your first week, you get a full refund.
What it costs
Three plans, set by how often we film.
Plans differ by how often we film and how much creative we make, from a shoot every quarter to a shoot every month. We take you through the plans and pricing on the growth call. Ad spend is separate and paid by you straight to Meta, in your own account. There's a 3-month minimum to cover setup, strategy, the first shoot and launch, then it's month to month.
Fair questions
About Meta ads with us.
Is ad spend included?
No. Ad spend is paid by you straight to Meta, in your own ad account. You pay us to plan, film, run and follow up, not a markup on your media.
What counts as a qualified lead?
We agree it with you in writing before we start, based on the jobs you actually want. That definition is what the 90-day promise is measured against.
How fast do leads get followed up?
Every new lead gets a text within 5 minutes of coming in.
Who is this for?
Established service businesses with a team, already running ads and wanting better leads for the money. If you're a solo operator or just starting out, we're not the right fit.
Do I own the footage?
Yes. Every shoot builds a library of video and stills that's yours to keep.
What if I have been burned by an agency before?
That's why the strategy comes first and comes with a full refund if you don't love it. You see the plan before the real work starts.
Find out what your best work is really worth.
Strategy-led content, advertising and AI, built to compound.
Get in touch