Gaining Traction
Overview
When you’re launching a class-leading product you want to make a splash. When that product is the most powerful tractor in the country, it has to be a really big splash!
Case IH Australia/New Zealand approached Ivory Media to visually capture the impressive, beautiful beast that is the Steiger 715 Quadtrac at a variety of eye-catching locations.
Our approach
We dispatched a 2-person production crew to beautiful Temora for 3 days. Our highly skilled videographer and photographer had a whale of a time shooting the giant tractor in action on the farm, showing off its range of implements (sowers, seeders, tillers etc.).
This required a variety of shooting techniques, including shooting from a buggy side-by-side the beast, as well as a number of different drone approach shots, several of which involved “dogfights” with a very persistent hawk!
Keeping with the aeronautical angle, we also got some impressive stationary shots of the majestic tractor in the Temora Aviation Museum, rubbing shoulders with one of the last remaining Spitfire fighter planes. As a cute extra, we filmed little Lachie playing with his model of the Quadtrac before climbing into the cab of the actual machine.
The outcome
Case IH were blown away with the suite of over 30 videos and 300 still images we provided, approving all materials on the first round before putting them into action for the launch event, social media platforms, brochures and the Case IH website.
Feeling inspired?
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