Harvesting Visuals

CNH Industrial needed a 30-second TVC for Flexi Coil's seeding equipment, cut entirely from footage we already had on hand. Two weeks to build it, and a fixed television air date that wouldn't move.

The squeeze was the compliance step. The ad had to clear the mandatory ClearAds evaluation and land at the station before broadcast, which meant the real deadline sat well before the air date, not on it.

With more than two hours of footage across two previous shoots, the job was curation, not filming. We worked through everything to pull the strongest frames of the machinery in action, then cut them so a broadcast-length spot flowed cleanly rather than feeling like a highlights compilation.

Our producer managed the ClearAds submission and the station delivery so the compliance and logistics didn't eat into the edit time.

The TVC cleared compliance and aired in prime time across Western Australia, on schedule. Feedback on the cut was minimal, which is the highest compliment on a job like this, and the client was impressed with both the turnaround and the shot selection.

No campaign metrics are attached here. The result was a broadcast-ready spot, built from existing assets and delivered ahead of a deadline that couldn't shift.