Harvesting Visuals
Overview
We had a tight two-week timeline to piece together a 30-second TVC from our existing footage of Flexi Coil’s impressive range of industrial seeding equipment. Adding to the pressure, the video needed to go through the mandatory ClearAds evaluation and delivered to the television station before the fixed air date, which could not be moved.
Our approach
The team quickly sprang into action, meticulously filtering through footage from two previous shoots to pull together the best clips. With over two hours of footage to work with across multiple shoots, we had to be exceptionally thorough in our shot selection to ensure the final video flowed seamlessly.
The outcome
Our highly experienced producer ensured a seamless delivery process to the television station. The TVC aired during prime time in Western Australia.
The client was incredibly impressed with the quick turnaround and the quality of the shot selection. Feedback on the final video was minimal, reflecting the team’s careful curation of the content.
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