Building a Better Future

The NSW Department of Education's Green Team ran a parallel curriculum program that worked, and they wanted to spread it. They engaged us to make a case study video that showed the results clearly enough to convince other NSW schools to run a version of their own.

That framing set the whole job. This wasn't a highlight reel. It had to answer the question every other head teacher would be asking: could my school actually do this, and is it worth it.

We wrote the script and storyboard around the change the program created, starting with the problem it set out to solve and letting the participants walk through their own journeys in their own words. That's what makes a program feel real to a school deciding whether to adopt it.

We deployed a small crew to keep disruption to students and staff to a minimum, split between interviews and B-roll to make the most of the time we had, and used lightweight portable lighting so we could move fast between setups. Craig, the program's head teacher, was given the leading voice, specifically to speak to the concerns other schools would have about running it themselves.

The 180-second case study was delivered on time and on budget, approved unanimously at the first viewing. Alongside it we cut two short-form social videos and supplied 100 stills to support the rollout.

It launched at National Skills Week in August 2024 and was then shared with schools across NSW, doing exactly the job it was briefed to do: making the case for the program to the people who could run it next.