Winning Showcase

UNSW's Alumni team came to us to tell the stories of their award winners, a video series meant to build loyalty across the alumni community and warmth among potential donors.

The bar was higher than a standard highlights piece. Award winners are accomplished people, and the films had to do their stories justice, across a production that spanned three countries and multiple stakeholders. Anything that felt generic would have undercut the whole point.

We proposed a documentary-style, interview-driven approach, one that got past the accolades and into the real work: the challenges each winner had faced and what drove them to pursue it with excellence.

After pre-interview sessions we built a detailed production plan for shoots across Australia, the UK and the USA, then distilled each winner's interview into two to three minutes of tight narrative.

The response from the client and the winners was strongly positive. Each winner felt their story had been told authentically, and enjoyed the experience of being on set with us, which matters when the people on camera are the ones the institution most wants to keep close.

The clearest verdict was the rebooking: the Alumni team brought us back to do it all again the following year.