Total Rebrand!
Overview
Vance Finance approached us to create an entire brand identity to position themselves within the market as a classic, premium, professional and trustworthy business, with a move to boost their brand awareness and growth.
Our approach
We conducted market research to gain an understanding of Vance Finance’s competitors and how we could provide a point of difference in a saturated market. We created a mood board of potential design directions and once a direction was chosen we crafted three unique custom logo concepts.
The outcome
Once the logo design was approved, we developed comprehensive brand guidelines to ensure consistency across all platforms. We then created high-quality marketing materials, business stationery, and polished proposal templates to elevate the brand’s presence. To complete the transformation, we designed and launched a new website, providing a seamless digital experience that reflects the company’s vision and growth.
Since establishing the brand, the business has grown from three to seven team members and is experiencing rapid expansion, solidifying its market position. With strong brand foundations in place, Vance Finance are well-positioned for their next phase of success.
They did an excellent job with the branding and marketing design of my business. They met the brief and produced quality content that really makes me stand out from my competitors. The team were incredibly polite and professional and the owner was engaging and flexible.
Alex Ainsworth
Vance Finance
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