Total Rebrand!

Vance Finance came to us for a full brand identity. They wanted to sit in the market as a classic, premium, professional and trustworthy business, and they wanted the brand to carry that on its own, so it could support real awareness and growth rather than just look tidy.

In finance, trust is the product. If the brand doesn't read as credible, the business doesn't get the conversation. So the whole build was aimed at one thing: looking as dependable as the service is.

We started at the logo and worked out from there. Once that was signed off we developed full brand guidelines so everything stayed consistent no matter where it appeared, then built the marketing materials, business stationery and proposal templates on top of that system.

To finish it, we designed and launched a new website that gave prospective clients a clean, professional experience that matched the rest of the identity.