Sky High Values
Project:
A day in the life of a Building Manager
Client:
Premium Building Management
What we did:
Overview
With a diverse portfolio encompassing residential, commercial, and industrial properties valued at over $1.5 billion, Premium Building Management (PBM) is one of NSW’s leading property management companies. They approached us to produce two videos to help elevate brand awareness – a short brand video hosted by PBM General Manager Mark Sarkis, and a more detailed piece showcasing the level of service provided by PBM building managers on a daily basis. There was one caveat – PBM’s hero property would be available for a single day only to film all overlay for both videos.
Our approach
With a shiny piece of Parramatta high-rise providing breathtaking views to the mountains from its rooftop garden, we knew this was a story that needed to work from the top of the tower down. Having scripted accordingly, we kicked off the shoot with some impressive drone shots just after sunrise, to heighten the beauty and scale of the hero property being managed. Our producers kept the very tight schedule on track, as our nimble two-person crew followed PBM’s building manager through a long list of locations and associated tasks from the rooftop to the basement, each with new talent and different lighting requirements. It was a long day, but we made it!
Having shot all of the setups, a separate day of shooting was arranged for GM Mark Sarkis’ pieces to camera for the brand video; a voice over artist was engaged to provide narration for the building manager day-in-the-life video.
The outcome
Both videos were enthusiastically received by our client, and are being used extensively across all platforms to engage prospective clients, as well as in EDMs to existing building owners and developers.
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