Brand & Website Redesign
Overview
When the team at Finance & Tax Consultants (FTC) approached us, they needed a complete brand refresh. Their existing logo and website didn’t align with their vision, mission, or the way they wanted to be perceived in the market. They were looking to attract higher-value clients but felt their brand wasn’t reflecting their expertise or the trust they built with customers.
Our approach
We set out to create a brand identity that was professional, approachable, and human-centric—qualities that define a great consulting firm. Since finance and tax services are inherently people-driven, we wanted the brand to reflect that.
Website Redesign: The website was structured to be clean, intuitive, and easy to navigate, ensuring a seamless experience for prospective clients.
Logo Design: The new logo cleverly integrates a human icon, symbolizing FTC’s people-first approach. We flipped the icon to form the initials ‘FTC,’ a subtle but smart representation of their expertise in finance and tax.
Typography & Colors: A professional yet inviting font was chosen to reinforce credibility, while the color palette was carefully selected to reflect trust, stability, and approachability.
The outcome
The rebrand was a game-changer for FTC. The refreshed identity gave them a polished and professional look that resonated with their ideal clients. Since launching the new brand and website, FTC has experienced tremendous growth:
- Tripled their client base within two years
- Expanded from a team of 2 to 5, scaling their operations
- Strengthened their market presence, positioning themselves as a trusted financial partner.
The client was thrilled with the transformation, stating that the new brand not only elevated their credibility but also played a significant role in their business expansion.
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