Brand & Website Redesign

Finance & Tax Consultants (FTC) came to us for a complete brand refresh. Their existing logo and website didn't match their vision or the way they wanted to be seen, and they had a specific goal behind it: to attract higher-value clients.

The gap was the problem. FTC had genuine expertise and real trust with their customers, but the brand wasn't reflecting either. In a field where clients hand over their finances, looking credible isn't vanity. It's the difference between winning the better clients and losing them.

We built an identity that was professional, approachable and human-centric, because finance and tax is a people business and the brand needed to feel that way rather than cold.

The logo integrates a human icon, flipped to form the initials FTC: a quiet nod to their people-first approach. We paired it with a professional, inviting typeface and a palette chosen to read as trust, stability and approachability. The website was rebuilt to be clean, intuitive and easy to navigate, so a prospective client's first experience matched the new brand.

The refreshed identity gave FTC a polished, professional presence that connected with the clients they were after. They told us the new brand and website lifted their credibility and played a real part in the growth that followed.

No specific figures are published here. The honest version is that the rebrand did its job: it made a capable firm finally look the part to the clients it wanted.