On Your Bike Sydney!

City Bike Lane Awareness Campaign

City of Sydney

A woman rides along a Sydney bike lane

Overview

The City of Sydney approached Ivory Media to help them raise awareness for their recently expanded network of bike lanes across the CBD and surrounding suburbs. The desired imagery needed to be versatile enough to be used across a range of advertising applications.

The problem

To address the client’s needs, we proposed an extensive photoshoot across numerous strategically selected locations throughout the city.

The project was executed by our highly experienced photography team, capturing and processing over 300 hi-res images.

A man rides along a Sydney bike lane with his young son
A man rides down a Sydney bike lane with an accessible bicycle

The outcome

The client was thoroughly delighted with the final results. Our striking, vibrant images were deemed highly versatile, allowing for seamless integration across a diverse range of mediums and advertising placements throughout the city.

A woman rides down a Sydney bike lane with others following
A man and his child on a bike riding through the City of Sydney
A man and his dog riding through Sydney
Two people conversing as they ride through Sydney
A man rides down a Sydney bike lane with an accessible bicycle
Ivory media crew on the tools

Feeling inspired?

Contact Ivory Media to discuss a project like this.

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