- Government
On Your Bike Sydney!
The brief
Overview
The City of Sydney came to us to raise awareness of its newly expanded network of bike lanes across the CBD and surrounding suburbs.
The real constraint was versatility. The imagery had to work across print, outdoor and digital: strong enough to carry a campaign, flexible enough to be cropped and placed anywhere without falling apart.
The result
The outcome
We delivered a set of striking, vibrant images that did exactly that. The client was delighted, and the shots proved versatile enough to slot seamlessly across the full range of mediums and placements used throughout the city.
No campaign metrics are attached to this one. It was a photography brief, and the result is an image set doing its job across the city's advertising.
