Evolving the Brand
Overview
We were tasked with developing a brand identity that would resonate within the market and articulate their point of difference within a highly competitive industry. This brand needed to be timeless, authoritative and welcoming, carrying the Evolution values through in every design choice and content touchpoint.
The Problem
Evolution Real Estate was born when a group of Sydney’s premiere real estate agents decided to change the narrative. In an industry where standards often fall far below expectations, this team recognised the opportunity to deliver high-quality, consistent and authentic results to their clients. Part of the Evolution difference is a specific focus on digital technologies that creates seamless client experiences. Buying, selling and renting is simplified through strategic technological processes, creating simplicity and peace of mind for all parties involved.
Evolution’s focus is on building powerful long-term relationships with their clients on the foundation of honest, reliable and fantastic service. Knowing that their brand needed to make a statement within a crowded competitor pool, Evolution Real Estate came to us to find a way to cut through the noise.
The outcome
We provided a wide range of services from brand development through to photography, building an asset pool that resulted in a rich, distinctive and effective brand identity. Our work included the design of a professional and recognisable logo, the development of brand guidelines that ensure consistency across all marketing collateral, as well as a wide range of flyers, signage, social media templates and website/marketing banners.
We also delivered a high-quality comedic cinema commercial from conception through to execution, with Ivory Media’s team responsible for scripting, storyboarding, production and post-production. With the addition of professional, modern and welcoming headshots of the Evolution team, our work was complete!
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