Overview
Joy approached us to design a logo for her apparel brand that embodied warmth, kindness, and approachability. She wanted a simple, nostalgic, and calming design that would connect with a wide audience, inspiring hope and kindness while raising awareness for mental illness.
Our approach
We began by exploring design directions that would align with Joy’s vision. The mood board we created focused on a playful, relaxed vibe, featuring bubble-inspired fonts and a warm colour palette to evoke sunshine and joy. Once the design direction was confirmed, we began crafting logo concepts that reflected Joy’s values of warmth and approachability.
The outcome
The final logo design features a bubble-inspired font with soft, rounded edges, giving it a relaxed and approachable feel. The warm, calming colours and playful typography communicate a sense of ease and optimism, perfectly capturing Joy’s message of hope and kindness. The overall identity delivers a vibrant, friendly look that is both simple and meaningful—creating a lasting, positive impression.
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