Clear over clever
We show what it does and why it matters, so the buyer gets it without a sales call.
Product videos that show the work and drive the sale
Show what you build in a way buyers get fast, then run it as ads and content that keep the sale moving.
Brands we've loved working with
5,000+
Videos delivered
24 hour
Quote turnaround
$10M+
Client revenue influenced
Why it works
A buyer who can't picture it won't buy it
For the things you build, a spec sheet doesn't sell. The buyer needs to see it working, understand why it's better, and picture it in their own operation. A product video does that in seconds. We show the work in a way careful buyers trust, then do what a video house cannot: run it. The same footage becomes an ad, a landing page and a run of content, so the video doesn't just explain the product, it goes and sells it.
True to the product
Made to match how your product actually works and who actually buys it.
Built to run
The video is made to sell. Our Client Engine™ can put it in front of the right buyer and measure what it returns.
The proof
Products we brought to life
What we make
The product videos we make
One shoot can give you all of these, then feed your Content Engine™ and campaigns long after the launch.
Explainer videos
Make a complex product land in a way a busy buyer gets fast.
Product demos
Show it in action and highlight what actually matters to the buyer.
Customer stories
Let a real user prove the product does what you say.
Launch videos
Build interest around a new product and give the campaign a spike to ride.
How-to videos
Walk buyers and users through it step by step, so nobody has to guess.
Social product ads
Short cuts built for the feed and made to run as paid.
How we work
How we work
01
Get the brief right
We start with the sale this video has to help you make and who has to be convinced. Scope, budget and timeline get locked first. Nothing gets filmed without a reason behind it.
02
Plan the shoot
We plan the video and its ad cuts together, so the footage is made to run. You see the plan before the day, including everything one shoot becomes.
03
Shoot it properly
We show the product at its best and capture the variety a campaign needs. What we film is built to be cut many ways.
04
Edit, deliver, run it
We cut it, hand over every format, and the Client Engine™ can take it live so the video goes and finds buyers.
Do you only make the video, or run it too?
Both. Most people find us for a product video. That's a good place to start. From there the Client Engine™ runs the advertising, pages and follow-up that turn the video into booked calls, the Content Engine™ turns one shoot into weeks of content, and the AI Engine™ removes the busywork. Start with one video and expand into the machine.
What sort of video should we make first?
Start with the product you most need to sell right now, and the demo or explainer that makes the buyer get it fast. Tell us the sale you're trying to make and we'll point you at the right first video.
How long does a product video take to produce?
Most product videos run four to six weeks from brief to final cut, depending on scope and how many cuts we pull from the shoot. You get a clear schedule at kickoff.
How much does product video cost in Australia?
Product video in Australia starts around $5,000 and scales from there. A video built to run as an ad returns far more than one that only lives on your site. Send the brief and you'll have a quote within 24 hours.
What drives the cost of a video?
Length, script complexity, shoot days, editing, effects, and travel. The biggest lever is how many usable videos and ads you get from one shoot. Plan it to feed your Content Engine™ and campaigns and the cost per asset drops.
Need a quote?
Tell us what you're making.
Send through the brief, rough or ready. A human reads it and you'll have a clear quote within 24 hours.